I’ve been a professional designer in the creative industry for 10 years.
I create powerful, user centric design solutions and this is what I'm most passionate about!
Brief
To design a social media platform for automotive super fans on mobile and web.
Collaboration
Product manager, UX, design, brand and marketing team.
Result
I led a successful user centric design for both mobile app and website, while working closely with multiple teams.
Brief
To prototype the Studio portal for content creators and marketing team.
Collaboration
Content creators, Marketing, Product and development team.
Result
I created a prototype community centered CRM for the creators to easily build content and collaborate together.
This led to an overall increase of content quality with a unique notification based review and approve concept within Studio.
Brief
To design the AI driven investment platform for mobile iOS and Android devices.
Collaboration
Founders CEO and CTO.
Result
I designed the app to be most accessible to the inexperienced investor. This resulted in the app having a personal look and feel, supported with a hand-held nature as soon as the user opens the app.
Brief
To redesign the marketing website.
Collaboration
Founder CEO, CTO and development team.
Result
I designed the new website via a series of A/B clickable demos to be tested internally with the CEO and stakeholders.
This led to higher registrations, reduced click count and clear branded messaging throughout the website.
Brief
To design and build a responsive website within Squarespace which the client and team can manage internally going forward.
Collaboration
Founder
Result
I worked closely with the founder and created this design. I used rapid A/B testing methods to gain further insights, this resulted in a successful and very well branded design solution.
Brief
To design and develop the first NHS online registration form to register users to the correct practice.
Collaboration
NHS GPs, researchers and development team.
Result
Working directly with the researchers to analyse data to design a flowing UX that felt easy to use, easy to read and broke the information down into bite size chunks.
This rapidly increased user satisfaction and form completion success rates, resulting in users confidently registering at the correct practice.
Brief
Initially as a animated branding project, then turning into an Ai driven UX/UI furniture discovery conceptual project.
Collaboration
Founder and technical team.
Result
A fun project exploring the most innovative ways possible for a user to discover their ideal furniture in this chat based UI using the latest technology.
Brief
To design a desktop UI solution for data scientists to create multiple predictors using custom deployment systems.
Collaboration
Founder, data scientists and development team.
Result
I designed an intuitive, drag and drop concept for the user to rapidly create custom predictors and monitor their deployments.
This resulted in a stunning interaction based, animated interface. This was an entirely new UX/UI approach to this technical predictive deployment idea.
Brief
Initially as a rebranding project, then a website redesign for their technical users seeking cloud based storage and high speed server services.
Collaboration
CEO, design and development team.
Result
I designed a scalable, fresh look and feel for their brand. From that I designed a well flowing professional website targeted at their technical users.
Success was measured in reduced clicks, intuitive, simplified user journeys throughout the site.
Brief
To scope and design their StoryStarter desktop tool for users to collaborate and contribute to a loved one’s biography.
Collaboration
Founder and CTO.
Result
After running multiple UX based user test sessions I conceptualised a successful UI and design for their StoryStarter CRM.
Once developed and launched this tool increased user engagement and led to a higher number of successful end-to-end published books.
Brief
To design their diagnostics mobile app for users to problem solve issues with their devices and communicate with their providers.
Collaboration
Creative director and CTO.
Result
I designed a chat led UI to help users achieve their queries faster. This was a simple, visual experience that lead the user with clear CTAs and messaging.
This resulted in high user query success rates and overall majorly improved user satisfaction.
Brief
A secondary project to design a desktop and tablet tool for the team to manage user queries.
Collaboration
Creative director and CTO.
Result
I used the design style guides I built for the mobile app to produce a simple UI for the internal team to problem solve issues with users devices.
The combination of animated iconography and explanation photos sent to the user, drastically improved the users experience and solving their queries in faster time.
Brief
My passion project called 'Burntaxe' combining my experience developing business and my passion for guitars. The USP is laser etched guitars and custom guitar parts.
Responsibilities
Business strategy.
Product development and testing.
E commerce sales.
Marketing / Social media.
Web build and management.
Customer service.
Photography / Video.
Out the box thinking.
Brief
To design, build and manage a B2C Ecommerce website in Squarespace to sell unique products.
All orders were custom requests dealt within email. Customer experience and sale flow needed to improve by implementing an online store and introduce click to buy pre-made products.
Result
Since going live, sales of pre-made products have increased exponentially with the support of marketing on social media. Users return again and again improving their experience with Burntaxe and my own experience with my customers.